Our Story

Curators of a Dream

Our journey begins with Chikankari and reaches toward the many handcrafted traditions of India—each region, technique and artisan carrying a story worth wearing.

Meet the Founder

Hazel Fernandes

Founder & Vision Curator

Hazel Fernandes is the heart behind BeHAZEL’d — a brand born from her love for handcrafted fashion, modern elegance, and clothing that feels as good as it looks. After years of global corporate experience, she set out to build a label that brings comfort, confidence, and Indian craftsmanship into everyday style.

Journey

From a successful corporate journey shaped across geographies, Hazel developed a deep appreciation for quality, detail, and cultural expression — values that now define the soul of BeHAZEL’d.

Inspiration

Inspired by the richness of handcrafted Indian clothing and the spirit of the modern woman, she envisioned a brand that is graceful, wearable, and beautifully rooted in craft.

Mission

To make thoughtfully crafted fashion from across India more accessible, versatile, and empowering — for every mood, moment, and milestone.

“I wanted to create a brand where style, comfort, and craftsmanship belong together.”— Hazel Fernandes

Meet the Team

Sudeshna Majumdar

Design & Sourcing Curator

Sudeshna brings together a discerning eye for design and a deep appreciation for India’s handcrafted traditions. Beginning with authentic Chikankari, she leads sourcing and procurement for BeHAZEL’d—discovering trusted makers, selecting beautiful pieces, and ensuring every creation reflects our promise of quality, comfort, and craftsmanship.

Journey

Rooted in a love for Indian textiles, Sudeshna brings thoughtfulness, strong relationships, and close attention to detail to every collection.

The Craft

From fabrics and embroidery to silhouettes and finishing, she carefully curates regional Indian crafts that feel authentic, elegant, and distinctly BeHAZEL’d.

Mission

To build trusted artisan partnerships across India and bring thoughtfully sourced handcrafted clothing to the modern woman without compromising on quality or originality.

“Every beautiful collection begins with the right craft, the right hands, and a thoughtful eye.”— Sudeshna Majumdar

A Shared Vision

India's craft stories, thoughtfully curated.

BeHAZEL'd begins in Lucknow with Chikankari because it was the natural first step. The vision is larger: to travel across India, build trusted relationships with makers, and bring regional handcrafted clothing and accessories to women everywhere—without losing the origin, integrity or human story of each craft.

Explore the Curated Closet Discover Craft Heritage